In The Loop with Andy Andrews, hosted by David Loy
In this episode, we answer a listener’s question on self-promotion.
Are you promoting your product or yourself?
- If you promote your product successfully, you’ll become known without having to promote yourself.
- The Bible says you’ll be known by your works.
Give your product away strategically.
- Explain the value of your product. What will the product do for people’s lives?
- If what you’re selling really has value, it will catch on.
- Market your product differently for first- and second-generation buyers.
Tune in to learn how Andy marketed his first-ever book.

