Some lessons stick with you long after you first hear them—and this conversation is full of them.

Tune in to hear how the unlikely origin story of a small bird-feeding store in Wisconsin becomes a masterclass in principle-driven leadership. Listen as Joe shares how his parents’ retail shop grew into the number one sport-optics brand in the world, not by chasing trends, but by committing to service,…

Told through the eyes of a young boy on Christmas Eve, this story captures the wonder, anticipation, and quiet lessons that only childhood—and Christmas—can teach. With humor, warmth, and Andy’s unmistakable storytelling style, Socks for Christmas reminds us that the moments we remember most aren’t always the ones we expected……